Our Mission

We create products that inspire people to get out and live passionate lives; exploring, creating, and living life in the moment.

Meet our Vietnamese Family

We wouldn't be in business without good partners, and especially the great people who put so much care into making our products in Vietnam.

Our Values

These aren't in place as a marketing piece to make us look good (we'll leave that to the big guys), but we believe in these values to our core and make them a part of our daily lives here at WANDRD.

Relationships over Profit

We're family owned, crowdfunded, and proud of it! We don't answer to investors or stockholders, and we didn't start this business to get rich (just check out Our Story).

Not to get too sappy here, but the thing that keeps us going is the people we get to work with everyday. From our employees, to our customers, to our business partners — our relationships come first.

Lifelong Goods

Creating quality products that last a lifetime is a responsibility that we take very seriously. It's not a responsibility just to our customers, but to the environment as well.

Because well-built, versatile products stay in your hands and out of a landfill.

See Our Gear

Own-er-ship (Own-our-shit)

We are accountable to the brand, to each other, and to the earth. We're not perfect, and we don't pretend to be, but we promise to be transparent in everything we do, and to minimize our footprint.

Simply put, the buck stops with us.

Radically Curious

We're curious, open, and receptive — always looking for new things, ideas, and perspectives. We challenge the status quo and question what has been done before.

We're not afraid to make mistakes and we're sure as hell not afraid to take risks.

Never Work

Ok guys, obviously we work and there are sucky days. But we don't work for the brand, we live the brand. We believe in what we're doing and when we stop believing in it, we'll stop doing it.

image overlay featuring outlines of palm trees and city scape.

Our Story

It’s crazy to think this little idea we had in mom and dad’s kitchen has reached people in over 100 different countries.